When I moved to San Francisco in 2020, I started building a spreadsheet.
I had moved closer to a community that makes things with unusually large blast radiuses: products and systems that can change how billions of people work, communicate, think, relate, buy, vote, learn, and make decisions. I work with many of those companies. Personally, I needed some way to think about the responsibility that comes with being near that kind of extreme leverage.
So I started collecting what I called Frankenstein’s monsters: technologies and systems whose creators or early champions later objected to, regretted, or tried to correct what they became.
The atomic bomb. The cubicle. The shopping mall. The K-Cup. The retweet. Infinite scroll. Password rules. Neural networks. Both the big and the banal.